Pharmaceutical Analysis, Drug Discovery and Designing Chemistry

Bell frequently testifi es as an expert witness on damages in intellectual property, fi nance and antitrust litigation in courts and arbitration proceedings in NorthAmerica, Europe, Asia and Australia. Dr Bell’s business consulting engagements focus on the economics of business strategy, working with fi rms to develop sustainable competitive advantages in specifi c product markets. He has led numerous projects concerning game theory and competitive strategy, global launch strategy, product pricing and positioning, capital budgeting and real options and cost-benefi t analyses.